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- Market intelligence is the process of gathering and analyzing information about a company’s market, including trends, competitors, and customer preferences12345. The goal of market intelligence is to gain a better understanding of customers and the competition, which can then be used to make strategic decisions245. Market intelligence encompasses more than just who your target audience might be, and the data collected can cover competitor insights, consumer behavior, market trends, and the broader industry landscape345.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring.en.wikipedia.org/wiki/Market_intelligenceMarket intelligence is the process of gathering and analyzing information about a company’s competitors, trends in the marketplace, and customer preferences. The goal of market intelligence is to gain a better understanding of customers and the competition, which can then be used to make strategic decisions.managementconsulted.com/market-intelligence/Market intelligence is the actual data or information that relates to your business’s overall market. Market intelligence encompasses more than just who your target audience might be. The goal of collecting market intelligence is to help drive data-driven decisions about your company – and not just your marketing efforts.www.searchenginejournal.com/market-intelligence/…Market intelligence refers to gathering and analyzing data about your business’s market. This data can cover competitor insights, consumer behavior, market trends, and the broader industry landscape. The core goal of gathering market intelligence is to equip businesses with insights that drive strategic decision-making.www.semrush.com/blog/market-intelligence/Market intelligence is essentially the act of gathering information about a specific industry, analyzing that information, then using it to support decisions. When collecting market intelligence, brands will look at things like market size, customer preferences, competitor analysis, and industry trends.blog.gwi.com/marketing/market-intelligence/
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