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  2. Marketing intelligence is everyday data that is relevant to the marketing efforts of an organization. Once collected, this data can be analyzed and used to make informed decisions regarding competitor behaviors, products, consumer trends, and market opportunities.
    www.marketingevolution.com/marketing-essentials/marketing-intelligence
    www.marketingevolution.com/marketing-essentials/marketing-intelligence
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  3. People also ask
    What is Marketing Intelligence (MI)?MI and its broader term, marketing intelligence, was first introduced in “Marketing Intelligence for Top Management” by Kelley, to provide information that was analyzed, reliable and consistent for an organization to better create policies and make business decisions.
    What is the difference between marketing intelligence and marketing research?While marketing intelligence efforts can lead to better campaigns and increased marketing ROI, the actual term is often confused with two different processes: business intelligence and marketing research. While both terms help organizations make informed, data-driven decisions about campaigns, the difference lies in the overall goal of each.
    What is market intelligence?The Cambridge Dictionary describes it as: “Information about customer demand, competitors' products, etc. in a particular market that a company uses to help it decide what products to sell, what prices to charge, etc. Their aim is to exploit information technology to provide market intelligence.”
    What is marketing intelligence & why is it important?Marketing intelligence ( MI) is the everyday information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market.
     
  4. What is Marketing Intelligence? - Marketing Evolution

     
  5. What Is Market Intelligence? Types, Best Practices, …

    WEBOct 25, 2023 · Learn what market intelligence is, how it differs from market research, and why it is important for businesses. Explore the four types of market intelligence: competitor, product, customer, and …

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  12. Marketing Intelligence: Definition, Importance, and …

    WEBMar 15, 2024 · Marketing intelligence, often used interchangeably with market intelligence, is an umbrella term defined as all of the information collected and analyzed by a business to retrieve valuable market

  13. How Market Intelligence Will Make Your Marketing …

    WEBFeb 25, 2022 · Learn what market intelligence is, how it differs from market research, and why it's important for marketing teams. Discover the four categories of market intelligence data and the tools to gather …

  14. Market Intelligence: What It Is & How To Use It

    WEBJan 6, 2023 · Learn what market intelligence is, how to collect it, and how to use it for data-driven marketing decisions. This guide covers industry trends, competitor analysis, consumer behavior, and external …

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