Mass marketing or undifferentiated marketing has its origins in the 1920s with the inception of mass radio use. This gave corporations an … See more

Mass marketing is used to effect attitude change to as wide an audience as possible. Often this would take the form of selling a product like toothpaste. Toothpaste isn't … See more

Since the target audience is broad, the number of successful hits is high despite the low probability of a single person turning up, and if all … See more

For a mass marketing campaign to be successful, the advertisement must appeal to a “set of product needs that are common to most … See more

Shotgun approach
The shotgun theory is an approach of mass marketing. It involves reaching as many people as … See more

To further increase profits, mass marketed products touted as "durable goods" are often made of substandard material, so that they deteriorate prematurely. This practice is called See more

Due to increased competition and the complexity of consumers’ wants and needs in today's society, Bennett and Strydom (2001) … See more