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- Product research is a systematic process of gathering and analyzing information to gain insights into a product or idea1. It is done to get information on the desired characteristics and specifications of a product expected by the potential customers mainly before the launch and availability of the product2. The process involves studying the market, target audience, competitors, and relevant industry trends to make informed decisions about the product’s design, development, and marketing1.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Product research is a systematic process of gathering and analyzing information to gain insights into a product or idea. It involves studying the market, target audience, competitors, and relevant industry trends to make informed decisions about the product’s design, development, and marketing.chisellabs.com/glossary/what-is-product-research/What is Product Research? Product research is the process of marketing research that is done to get information on the desired characteristics and specifications of a product expected by the potential customers mainly before the launch and availability of the product.www.mbaskool.com/business-concepts/marketing-…
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