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  2. Marketing is an essential component of any business, regardless of its size or industry1. The role of marketing is to create, communicate, and deliver value to customers through products and services1. Marketing can help a business by2314:
    • Increasing awareness of a product, brand or service
    • Understanding and satisfying consumers' needs and meeting their expectations
    • Convincing a person that your product is worth investing in
    • Establishing brand loyalty
    • Increasing overall sales
    Learn more:
    Marketing is an essential component of any business, regardless of its size or industry. It is the process of creating, communicating, and delivering value to customers through products and services. Marketing plays a crucial role in the success of a business, as it helps to: Identify and satisfy customer needs Build brand awareness Increase sales
    www.creativetrnd.com/blog/understanding-the-role …
    Marketing plays a significant role in helping a company achieve its goals and objectives for growth and survival. It can boost a business by increasing awareness of a product, brand or service. Advertising and research are aspects of marketing that allow you to understand and satisfy consumers' needs and meet their expectations.
    uk.indeed.com/career-advice/career-development/…
    Marketing encompasses every part of a plan to turn a prospective consumer into a happy and satisfied customer. It includes everything from market research to advertising. The goal of marketing is to convince a person that your product is worth investing in, establish brand loyalty and increase overall sales.
    www.forbes.com/advisor/business/what-is-marketing/

    Why do companies need marketing?

    • 1. Inform consumers. Consumers in a competitive market need to understand why they should choose your business over another. Marketing helps inform customers about what you do and how it solves a problem they have. ...
    www.coursera.org/articles/marketing-is
     
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