Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the … See more

Getting indexed
The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their … See more

Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches. In … See more

• Blog network
• Competitor backlinking
• List of search engines
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SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as … See more

On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference See more

• Webmaster Guidelines from Google
• Google Search Quality Evaluators Guidelines (PDF)
• Webmaster resources from Yahoo!
• Webmaster Guidelines from Microsoft Bing See more