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- Product marketing is the process of bringing a product to the market and communicating its value both externally to the market and internally within the company12. This includes everything from market research to product positioning to creating effective marketing initiatives focused on increasing a product’s adoption in the marketplace2. The goal of product marketing is to drive the demand and usage of the product1. In a broader sense, product marketing is the intersection between products and the market, and can encompass every aspect of developing, launching, and selling a product3.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Product marketing is the process of facilitating a product’s journey to market. This includes deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it. Product marketing aims to drive the demand and usage of the product.blog.hubspot.com/marketing/what-is-product-mark…Product marketing is the process of bringing a product to the market and communicating its value both externally to the market and internally within the company. This includes everything from market research to product positioning to creating effective marketing initiatives focused on increasing a product’s adoption in the marketplace.ahrefs.com/blog/product-marketing/To take a broader view, product marketing is the intersection between products and the market. The demands of the market will inform which products are made and how they are presented to consumers in every marketing campaign. In this sense, product marketing can encompass every aspect of developing, launching, and selling a product.www.shopify.com/blog/product-marketing
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