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- The main difference between an agent and a reseller is that under an agency agreement, the agent enters into the contract with the customer on behalf of the principal, whereas under a reseller agreement, the contract is between the reseller and the customer1. Agents are independent "distributors" and can be difficult to control, while resellers are practically mid-agents who fully buy the product by set price and then sell it as much as they can2.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Under an agency agreement, the agent enters into the contract with the customer on behalf of the principal. Whereas, under a reseller agreement, the contract is between the reseller and the customer.legalvision.com.au/difference-resellers-agreement-…Agents as a rule are independent "distributors" and one should be very careful choosing it as an expansion mode because they are very difficult to control and can ruin your brand, if there is one. re-seller is practically a mid-agent, who fully buys your product by set price (unlike distributor) and then sells it as much as he can.specialties.bayt.com/en/specialties/q/78085/what-i…
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