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How Psychology Influences Behavior at the Supermarket
At the root of supermarket psychology is a drive to increase sales but Pallesen, who now works in wealth management, says he sees a lot of the same behaviors with his clients as someone who practices financial psychology and behavioral finance. “It sort of boils down to: humans are not very good at making good long … See more
Research on how psychology impacts buying behavior has an incredibly long history. A study dating back to 1982 found that supermarket shoppers are affected by the background … See more
Shelley E. Kohanis an adjunct professor in the Whitman School of Management at Syracuse University and has worked in the retail industry for … See more
Another shift Kohan has seen is related to the COVID pandemic. Not only has the aforementioned shift towards comfort become vital, but … See more
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