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- The COM-B model of behavior change proposes that to engage in a behaviour (B) at any given moment, a person must be physically and psychologically able (C) and have the opportunity (O) to exhibit the behavior, as well as the want or need to demonstrate the behaviour at that moment (M).thedecisionlab.com/reference-guide/organizational-behavior/the-com-b-model-fo…
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The COM-B Model for Behavior Change - The …
WebThe COM-B model for behavior change cites capability (C), opportunity (O), and motivation (M) as three key factors capable of changing behavior (B). Capability refers to an individual’s psychological and physical ability …
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WebFeb 26, 2017 · The COM -B Theory of Change Model. Note: This is an updated and revised version of the paper posted in 2016. It reflects mor e recent experience with the COM-B model, and...
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