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  2. Business markets and business buyer behavior12:
    • Business market demand is derived, inelastic, and widely fluctuating.
    • Business buyers usually are well informed about what they are buying.
    • Business market demand is analyzed by evaluating the number and kinds of business users and their buying power.
    • Business buying, or purchasing, has taken on greater strategic importance.
    • Business markets contain fewer but larger buyers.
    • Business customers are more geographically concentrated.
    • Demand in many business markets is more inelastic – not affected as much in the short run by price changes.
    • Demand in business markets fluctuates more, and more quickly.
    Learn more:
    Business market demand generally is derived, inelastic, and widely fluctuating. Business buyers usually are well informed about what they are buying. Business market demand is analyzed by evaluating the number and kinds of business users and their buying power. Business buying, or purchasing, has taken on greater strategic importance.
    highered.mheducation.com/sites/0073016349/stud…
    Business markets contain fewer but larger buyers Business customers are more geographically concentrated Business buyer demand is derived from final consumer demand Demand in many business markets is more inelastic – not affected as much in the short run by price changes Demand in business markets fluctuates more, and more quickly
    acnotes.weebly.com/uploads/2/9/9/7/2997231/chap…
     
  3. People also ask
    Why is business buying acutely affected by the behavior of consumers?Explain why business buying is acutely affected by the behavior of consumers. Business-to-business (B2B) markets differ from business-to-consumer (B2C) markets in many ways. For one, the number of products sold in business markets dwarfs the number sold in consumer markets. Suppose you buy a five-hundred-dollar computer from Dell.
    What is consumer buying behavior?Consumer buying behavior refers to the decisions and actions people undertake to buy products or services for personal use. In other words, it’s the actions you take before buying a product or service, and as you will see, many factors influence that behavior. You and all other consumers combine to make up the consumer market.
    How do marketers understand buyer behavior?To understand buyer behavior, marketers must understand how customers make buying decisions. Consumers and businesses have processes for making decisions about purchases. These decision-making processes are affected by cultural, social, individual, and psychological factors.
    What is business buyer behavior?6. Business buyer behavior Business buyer behavior refers to the buying behavior of the organization that buys goods and services for use in production of other products and services that are sold to others. 7. A model of business buyer behavior 8.
     
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