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- B2B markets differ from B2C markets in many ways. There are more transactions in B2B markets and more high-dollar transactions because business products are often costly and complex. There are also fewer buyers in B2B markets, but they spend much more than the typical consumer does and have more-rigid product standards.open.lib.umn.edu/principlesmarketing/chapter/4-1-t…So following are some of the main attributes that serve as the basis for the selection of potential suppliers. Quality of product Delivery time Ethical corporate behaviour Reasonable price Honest communication Past performance and reputation Repair and maintenance services etc.www.businessstudynotes.com/marketing/principle-…
- Longer, more complex buying decision cycles
- More rigid product standards
- More reliance on personal selling
- More reliance on mass marketing
openstax.org/books/principles-marketing/pages/4-…Let’s discussed the characteristics of business markets in detail: Fewer Buyers Large Buyers Supplier Customer Relationship Geographically Concentrated Buyers Derived Demand Inelastic Demand Fluctuating Demandgetuplearn.com/blog/business-market/Business buying behaviour refers to the actions of employees of an organisation to buy products and services for the organisation which includes the decision–making process of selection of suppliers and bearing post purchase consequences.www.investoinfo.com/blog/what-is-business-market/ - People also ask
Chapter 4: Business Buying Behavior – Principles of Marketing
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WEBChapter 4. Business Buying Behavior. In the last chapter, we talked about the buying behavior of consumers—people like you and me who buy products for our own personal use. However, many businesses don’t …
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