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- Consumer and organizational markets differ in the following ways12:
- Organizations generally purchase goods in larger volumes than individuals.
- Organizations are driven by customer demand and need for manufacturing materials.
- Consumers are driven both by need and by want.
- Companies marketing to consumers have to convince individuals or their families to choose their brand.
- In organizational markets, companies have to deal with a number of different decision makers and others who influence the purchasing decision.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Organizations generally purchase goods in larger volumes than individuals, and are driven by customer demand and need for manufacturing materials. Consumers, on the other hand, are driven both by need and by want.smallbusiness.chron.com/differences-between-org…Companies marketing to consumers have to convince individuals or their families to choose their brand. In organizational markets, companies have to deal with a number of different decision makers and others who influence the purchasing decision.smallbusiness.chron.com/difference-marketing-org… - People also ask
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