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A business unit is a separate division within a company that often develops and implements its own processes independently from the core business or brand while still adhering to the overall company policies12. Here are some key characteristics of a business unit:
- Autonomous planning: Business units benefit from autonomous planning, which allows them to plan for business operations like expansion, new products, and marketing1.
- Unique competitors: Business units typically have their own competitors in their respective markets. This allows for unique competition, which can help inspire product innovation and marketing techniques1.
- Independent revenue and cost tracking: Business units typically track their costs and revenues separately from the parent company1.
Typically, large brands adopt this kind of structure to better organize and track metrics like revenue or costs for each division1. Having a structured business unit allows each unit to manage its own profits and costs, which can help companies monitor and reduce their overall costs associated with various department functions1.
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- nounbusiness unit (noun) · business units (plural noun)
- another term for strategic business unit."he is responsible for a business unit with a $4million turnover and 20 reports"
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