define repositioning - Search
  1. Dictionary

    re·po·si·tion
    [ˌrēpəˈziSHən]
    verb
    repositioning (present participle)
    1. place in a different position; adjust or alter the position of:
      "try repositioning the thermostat in another room"
      • change the image of (a company, product, etc.) to target a new or wider market:
        "our assignment was to reposition coffee from a “rite of passage” drink to a “contemporary experience.”"
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    Similar and Opposite Words
    verb
    1. place in a different position; adjust or alter the position of:
      Opposite:
      leave in place
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  2. People also ask
    What is repositioning in marketing?What is repositioning? Repositioning refers to the major change in positioning for the brand/product. To successfully reposition a product, the firm has to change the target market’s understanding of the product. This is sometimes a challenge, particularly for well-established or strongly branded products.
    What does repositioning mean?Therefore, in definition terms, repositioning is “implementing a major change” in the perception of the product, resulting is the relatively similar definition of: Repositioning is the task of implementing a major change the target market’s perception of the product’s key benefits and features, relative to the offerings of competitive products.
    What is product repositioning?Repositioning is the task of implementing a major change the target market’s perception of the product’s key benefits and features, relative to the offerings of competitive products. This view of repositioning as being a change of the established product positioning is reinforced by the following two quotes:
    What is repositioning a brand?Key Takeaways! Repositioning is a strategic move where a brand adjusts its market position to align with changing customer needs, and market dynamics, or reach new customer segments. It involves changing how people perceive and understand a brand or product.
     
  3. repositioning noun [ U ] MARKETING, WORKPLACE, MANAGEMENT also uk / ˌriːpəˈzɪʃ ə nɪŋ / us (also product repositioning) Add to word list the process of changing the way that people think about a product, service, or company:
    dictionary.cambridge.org/dictionary/english/repositi…
    The term, "repositioning," refers to the process of changing a target market's understanding or perception of a product or service. A product's positioning involves what customers think about its features and how they compare it to competing products.
    www.indeed.com/career-advice/career-developme…
    REPOSITIONING meaning: the process of changing the way that people think about a product, service, or company:.
    dictionary.cambridge.org/us/dictionary/english/repo…
     
  4. WEBRepositioning refers to the major change in positioning for the brand/product. To successfully reposition a product, the firm has to change the target market’s understanding of the product. This is sometimes a …

     
  5. WEBIn marketing terms, repositioning is a strategy that businesses use to change the perception of the targeted audience about their

    • Estimated Reading Time: 7 mins
    • WEBSep 4, 2023 · Repositioning is a strategic move where a brand adjusts its market position to align with changing customer needs, and market dynamics, or reach new customer segments. It involves changing how …

    • WEBRepositioning involves changing the markets perceptions of an offering so that it can compete more effectively in its present market or in other target segments. Generally it is good to consider …

    • Brand Repositioning: Definition, Strategies & Examples

      WEBBrand repositioning is a strategy where a company takes its existing brand identity and uses it to create a new image for the same consumer group. This strategy is used when a company wants to change its …

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