define repositioning - Search
  1. Dictionary

    re·po·si·tion
    [ˌrēpəˈziSHən]
    verb
    repositioning (present participle)
    1. place in a different position; adjust or alter the position of:
      "try repositioning the thermostat in another room"
      • change the image of (a company, product, etc.) to target a new or wider market:
        "our assignment was to reposition coffee from a “rite of passage” drink to a “contemporary experience.”"
    Translate reposition to
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    Similar and Opposite Words
    verb
    1. place in a different position; adjust or alter the position of:
      Opposite:
      leave in place
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  2. People also ask
    Can a product be repositioned?Both definitions carry the word ‘change’ as the key issue. The first definition, however, suggests that repositioning is focused upon the same target market. But, as will be discussed, a product can be repositioned in order to appeal to a wider or different target market.
    What is repositioning in marketing?Well, here’s a guide to explain everything. What Is Repositioning? Repositioning refers to the process of altering the existing space a brand occupies in the brains of the customers. In simple terms, it is a process of changing how the target market perceives the brand or its offering with respect to its – Competitors.
    What does repositioning mean?Therefore, in definition terms, repositioning is “implementing a major change” in the perception of the product, resulting is the relatively similar definition of: Repositioning is the task of implementing a major change the target market’s perception of the product’s key benefits and features, relative to the offerings of competitive products.
    What is image repositioning?Image repositioning – First, modify the brand’s image, not the product. Marketing efforts concentrate on boosting the product’s image and reputation instead of its characteristics. Intangible repositioning – Repositioning includes modifying a product’s target market. The initial effect may be less desirable owing to technical developments.
     
  3. REPOSITIONING definition: the process of changing the way that people think about a product, service, or company:.
    dictionary.cambridge.org/dictionary/english/repositi…
    The term, "repositioning," refers to the process of changing a target market's understanding or perception of a product or service. A product's positioning involves what customers think about its features and how they compare it to competing products.
    www.indeed.com/career-advice/career-developme…
    repositioned; repositioning; repositions transitive verb 1 : to change the position of 2 : to revise the marketing strategy for (a product or a company) so as to increase sales
    www.merriam-webster.com/dictionary/reposition
     
  4. What is repositioning? - Segmentation Study Guide

    WEBRepositioning is a major change in the target market's perception of a product's benefits and features, relative to competitive products. Learn why and how firms reposition their brands, and see some examples of …

     
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  11. Reading: Repositioning | Principles of Marketing

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    WEBBrand repositioning is a strategy where a company takes its existing brand identity and uses it to create a new image for the same consumer group. This strategy is used when a company wants to change its …

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