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- In the UK, marketing is defined by the Chartered Institute of Marketing (CIM) as “the management process for identifying, anticipating, and satisfying customer requirements profitably”12. Marketing involves forming and applying various procedures, resources and skills to convince people you can satisfy their wants3. It is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large4.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.
In the UK, the Chartered Institute of Marketing’s (CIM) defines marketing as: “…the management process for identifying, anticipating, and satisfying customer requirements profitably”.
regions.cim.co.uk/south-east/home/news/2015/janu…UK based Chartered Institute of Marketing (CIM) defines marketing as: 'The management process responsible for identifying, anticipating and satisfying customer requirements profitably'learnmarketing.net/marketing.htmThe answer to, 'What is marketing?' is simply the act of intentionally promoting a service, product, brand or movement to incite a need for it. It involves forming and applying various procedures, resources and skills to convince people you can satisfy their wants.uk.indeed.com/career-advice/career-development/…It is the professional body for marketing in the United Kingdom. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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