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  3. The difference between keywords and search terms is as follows12345:
    • Keywords are used by marketers to match the search terms a user is typing into a search box. They are the overarching umbrella over search terms.
    • Search terms are the exact words and phrases that search users enter into the search box.
    Learn more:
    The main difference between search terms and keywords is that keywords are used by marketers to match the search terms a user is typing into a search box. Keywords are the overarching umbrella over search terms. Keywords are used by marketers to define business-relevant words or phrases that they want to be associated with.
    back2marketingschool.com/search-terms-vs-keywo…
    A keyword is sort of like the Platonic ideal of a search query – it’s an abstraction that we extrapolate from multiple search queries. A search query or search term is the actual word or string of words that a search engine user types into the search box.
    www.wordstream.com/blog/ws/2011/05/25/keyword…
    Search terms are the exact words and phrases that search users enter into the Google search box. Keywords, on the other hand, are the words and phrases that an advertiser chooses to target with their ads.
    ppcexpo.com/blog/search-terms-vs-keywords
    Search terms and keywords are often mixed up by non-SEOs (search engine optimizers). However, the difference between the two is actually pretty simple once explained. Keywords are what you use to rank for search terms. Keywords are shorter sets of words that SEOs implant into your site to draw in visitors.
    mediaproper.com/search-terms-vs-keywords/
    Keywords are defined as a single word or multiple words strung together as a phrase and used to boost the discoverability and inorganic growth of a product. Search terms are words that customers type into the Amazon search bar while searching for a particular product.
    www.sellerapp.com/blog/amazon-search-terms-vs …
     
  4. People also ask
    What is the difference between keywords and search queries?Keywords are the exact term or phrases that you want your website to show up on Google. The difference between keywords and search queries has to do with whether or not you’re talking about a user’s action or the action of a marketer. Users don’t know about keywords and don’t care about keywords. They just want an answer to their query. Marketers?
    What is the difference between keywords and search terms?In a casual Marketing conversation, keywords and search terms are often used interchangeably. However, they are actually different, as one is from the perspective of the user while the other one – of the advertiser. Today, we will compare keywords vs search terms, and we will see what are the main differences between them.
    What is the difference between search terms and search terms?In other words, they are what the advertiser thinks the user will type on Google. Something like an educated guess after an extensive keyword research. Search terms, however, are the terms that the user is actually typing when looking for something. They are also known as search queries.
    What is the difference between a keyword and a phrase?A search term may have additional words, uses a different order of words, or is somewhat related. Broad: The keyword is a broad match to the search results – different order, long-tail, words surrounding or in between the keyword. Phrase: The exact keyword needs to be included in the phrase match but can be surrounded by other words.
     
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  6. Keywords vs. Search Terms: What's the Difference?

    WebKeywords are words or phrases that you choose to match your ads with what people are searching for, while search terms are the actual words or phrases typed into Google by your potential customers. Learn …

  7. WebKeywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines to discover content, also called "search queries."

  8. Keywords vs Search Terms: What is the Difference?

    WebDec 5, 2021 · Learn how keywords and search terms differ from each other and how to use them for your SEO and PPC campaigns. Keywords are what advertisers bid on, while search terms are what users type on

  9. What is a Search Term? - Ahrefs

    WebA search term is a word or set of words that a user enters on a search engine to find something. Learn how to choose the best keywords based on search terms, consider search intent, examine long-tail keywords and …

  10. WebNov 16, 2023 · A search term is anything that users type in the search box, while keywords are what search engines have in their index. During the crawling and indexing phase, search engines crawl a page and …

  11. WebJul 31, 2020 · You now understand the difference between a keyword and a search term. You found the actual search terms that the user typed in to trigger your ads and added as negatives the ones that you do not want …

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