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- Exploratory research is a type of research that aims to explore a problem, phenomenon, or topic without a clear hypothesis or direction12.Examples of exploratory research include12:
- Marketing research: to identify consumer needs, preferences, and behavior, and to understand market trends and opportunities.
- Product development: to identify customer needs and preferences, and to detect potential design flaws or issues.
- Social research: to investigate social issues, such as poverty, crime, or education, and to understand the perspectives and experiences of different groups of people.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Here is a brief example of what an exploratory study looks like: Problem 20% of the company's customer base express disinterest in the new product line. Hypothesis The new product line contains lower-quality materials, which makes customers feel like they're getting less value from the product.www.indeed.com/career-advice/career-developme…Here are a few examples:
- Marketing Research: In marketing research, exploratory research can be used to identify consumer needs, preferences, and behavior. It can also help businesses understand market trends and identify new market opportunities.
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