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- Co-marketing is a strategy where two or more brands collaborate to promote each other's products or content1234.Some examples of co-marketing are1234:
- Product bundles, such as Starbucks and Spotify offering customers the opportunity to stream music within Starbucks stores12.
- Content collaboration, such as Doritos and Taco Bell creating the Doritos Locos Taco and promoting it through online videos and social media12.
- Events, such as Redbull and GoPro sponsoring a record-breaking stunt where a skydiver jumped from the edge of space14.
- E-books or whitepapers, such as two brands sharing their expertise and insights on a relevant topic13.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Here are just a few co-marketing examples: Product bundles: Instead of developing a single product, two brands can sell complementary product packages. Content collaboration: You can work with another business to publish gift guides, YouTube videos, podcasts, and other online content.velocitize.com/2022/12/28/5-co-marketing-example…Here are some famous examples of co-marketing where two companies or brands worked together:
- Starbucks and Spotify: In 2015, Starbucks and Spotify teamed up to provide customers with the opportunity to stream Spotify music within Starbucks stores. ...
partnerize.com/resources/blog/what-is-co-marketin…Co-Marketing Examples There are several types of "co-marketing motions" commonly used by Partner Managers: Emails Webinars Events E-books Whitepaperswww.comarketing.us/If you want some examples of successful co-marketing styles in action, here are a few: #1) Redbull and GoPro Marketing Type: Co-marketing Objective: Gain publicity with record-breaking stunt Outcome: The marketing campaign broke records for both brands, as well as the worldwww.relevize.com/blog/co-marketing-examples - People also ask
Co-marketing 101: How Brand Partnerships Help You Grow
Learn what co-marketing is, how it differs from co-branding, and see examples of successful campaigns. Find out how to plan and execute co-marketing strategies that can boost your reach, awareness and leads. See more
Let’s kick things off with a quick definition. Co-marketing is a strategy that involves brands or organizations partnering to expand their reach. Typically, companies involved in co-marketing campaigns share common audiences or work within the same industry (but … See more
So, what does co-marketing actually look like in practice? Here are a few marketing campaign ideasfor inspiration: See more
At a glance, partnering up with other businesses might not seem like a priority in your pursuit of a larger audience. The reality, though? A … See more
The terms “co-marketing” and “co-branding” are often used interchangeably but they’re far from the same. In short, co-branding typically involves two brands partnering up to … See more
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