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- Repositioning refers to changing the image or perception of a brand or product in the market123.Some examples of brands that have repositioned themselves are12:
- LG, a Korean company that transformed from a low-quality electronics manufacturer to a premium global brand.
- Taco Bell, an American fast-food chain that revamped its menu, logo, and slogan to appeal to a younger and more diverse audience.
- Gucci, a fashion brand that reinvented itself as a luxury and trendy label after facing a decline in sales and reputation.
- Old Spice, a traditional men’s grooming brand that used humorous and viral marketing campaigns to attract a new generation of customers.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.15 examples of brands that have repositioned themselves
- 1. LG One of the top brand repositioning examples today, LG is a Korean company launched in 1947. ...
fabrikbrands.com/brands-and-companies-that-hav…Brand Repositioning Examples
- Apple Inc. Apple is a well-known example of a brand that successfully repositioned itself. ...
- Old Spice Old Spice, a traditional brand of men’s grooming products, underwent a major repositioning in the early 2010s. ...
thebrandboy.com/brand-repositioning-strategies/Repositioning can involve changing other aspects of a brand or product, including: Product price Marketing strategy Target audience Customer engagement Color scheme Logo designwww.indeed.com/career-advice/career-developme… - People also ask
15 examples of companies that have repositioned themselves
- LG. One of the top brand repositioning examples today, LG is a Korean …
- Taco Bell. Taco Bell is best known today as one of the top American fast …
- Gucci. Gucci is certainly one of the better-known brands in the fashion world. …
- Starbucks. Another of the most famous brands that repositioned itself over …
- Old Spice. There are few repositioning strategies available to evaluate today …
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