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- Examples of strategic business units (SBUs) can be found in various industries, including12345:
- Automotive: Automakers such as General Motors and Ford have organized their operations into SBUs.
- Consumer Goods: Consumer goods companies such as Procter & Gamble and Unilever use SBUs to focus on specific product categories.
- Financial Services: Banks and other financial institutions often use SBUs to organize their operations by geography or product line.
- Products: A large company can split up into small ones based on the product categories it provides.
- Services: Companies also build up the strategic business unit according to their services.
- Locations: The location category or Region category is when a business targets customers from different nations or areas.
- Customer Segment
- Innovation
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Examples of a strategic business unit
- Products A large company can split up into small ones based on the product categories it provides. ...
avada.io/resources/strategic-business-unit.htmlExamples of strategic business units can be found in various industries, including:
- Automotive - Automakers such as General Motors and Ford have organized their operations into SBUs. ...
cw1.com/blog/strategic-business-units-definition-be…Panasonic and Coca-Cola are examples of strategic business units that have demonstrated that business unit strategic planning isn’t about managing small projects. It’s managing a business separately, with strong support functions, to tap its true potential and create an opportunity for the product to become big.
harappa.education/harappa-diaries/examples-of-str…Examples of Strategic Business Units Coca-Cola wanted to launch new products and tap into a new market. Since this was new territory, they created new strategic business units to launch Nestea and Fanta, and it was a success. These business units were independent and had an uninterrupted focus on these new products. Another example is LG.parsadi.com/strategic-business-unit/The best example of strategic business unit would be to take organizations like HUL, P&G or LG in focus. These organizations are characterized by multiple categories and multiple product lines. For example, HUL may have a line of products in the shampoo category, Similarly LG might have a line of products in the television category.www.marketing91.com/strategic-business-units/ - People also ask
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WEBFeb 22, 2023 · Examples of Strategic Business Units. Examples of strategic business units can be found in various industries, including: Automotive - Automakers such as General Motors and Ford have …
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