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- Google Marketing Platform (GMP) includes the following services:
- Display & Video 360 (demand-side platform)
- Search Ads 360 (search advertising)
- Campaign Manager 360 (ad management and measurement)
- Google Analytics 360 (web analytics)
- Google Tag Manager (tag management)
- Google Optimize (web analytics)
- Looker Studio, formerly Google Data Studio (web analytics)1.Businesses can use GMP to create and manage display, video, and search campaigns, track website traffic, understand target audiences, and optimize campaigns for maximum results2.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Google Marketing Platform includes the following services:
- Display & Video 360 ( demand-side platform)
- Search Ads 360 ( search advertising)
- Campaign Manager 360 ( ad management and measurement)
en.wikipedia.org/wiki/Google_Marketing_PlatformFor example, businesses can use GMP to:
- Create and manage display, video, and search campaigns across multiple channels.
- Track website traffic and measure the impact of marketing campaigns.
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