I’ll start this list of persuasion techniques with a question for you: What’s the difference between a glass that’s half-empty and a glass that’s half-full? Framing. The framin… See more

Get ready to see a lot of cognitive biases on this list. Anchoring is another one. Anchoring biasis the tendency for people to “latch on” to information, allowing that information … See more

If you can get people on board with a small agreement or small commitment, they’ll be more likely to follow you to a bigger commitment. For example, you might lead with a ques… See more

The foot in the door technique evokes an image of physically getting into someone’s house. But there’s another technique that calls on a similar image—the “door in the face” techni… See more

As a salesperson, you spend a lot of time making “you” statements. “You” need this product, “you” struggle with time management, and “you” want a better solution. B… See more