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- Search terms and keywords are related to online search, but they serve different purposes1:
- Search terms are the exact words and phrases that users enter into the search box.
- Keywords, on the other hand, are chosen by advertisers to target with their ads.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Search Terms Vs Keywords
- Search terms are the exact words and phrases that search users enter into the Google search box.
- Keywords, on the other hand, are the words and phrases that an advertiser chooses to target with their ads.
ppcexpo.com/blog/search-terms-vs-keywordsThe major difference between the two depends on who uses them and why:
- Marketers use keywords to create SEO and PPC campaigns
- Searchers use queries to research information online
instapage.com/blog/keywords-vs-search-terms - People also ask
The Main Difference Between Keywords & Search Terms & How …
- 1. Target keywords, but expand them into queries
- Every successful campaign starts with keywords. Advertisers bid on keywords hoping users will search those words, which will trigger their ads, leading to clicks and con…
- 2. Use the Google keyword search term report See more
A keyword is the exact word or phrasea marketer is targeting in a paid or organic search campaign. For instance, to win an auction for “meal delivery,” you’d need to make that your keyword phrase. Keywords are what marketers and advertisers identify … See more
The difference between keywords vs. search terms is subtle but essential. Knowing how to distinguish between the two — and how to … See more
The major difference between the two depends on who uses them and why: 1. Marketersuse keywords to create SEO and PPC campaigns 2. Searchersuse queries to research information online Typically, users don’t even know what keywords are, or … See more
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