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- Marketing involves four key activities12:
- Creating: Collaborating with suppliers and customers to create offerings that have value.
- Communicating: Describing those offerings and learning from customers.
- Delivering: Getting those offerings to the consumer in a way that optimizes value.
- Exchanging: Trading value for those offerings.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Marketing is the process of designing, positioning, promoting and distributing a product or service in such a way that consumers see value in it. The role of marketers is often to increase brand awareness and loyalty, attract new customers and retain existing ones, ultimately driving more sales revenue for their company.builtin.com/marketingIf you read the definition closely, you see that there are four activities, or components, of marketing:
- Creating. The process of collaborating with suppliers and customers to create offerings that have value.
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