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- 3.96 billion peopleAs of 2021, over 3.96 billion people use social media worldwide, with the average user having 8.6 accounts on different networking sites1. Facebook, the largest social media platform in the world, has 2.4 billion users, while other platforms like Youtube and Whatsapp also have more than one billion users each2. The number of social media users worldwide is expected to jump to approximately 5.85 billion users by 20273. The penetration rate of social media is currently highest in North America, with as many as 69 percent of the population considered to be active social media users4.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.
As of 2021, the number of people using social media is over 3.96 billion worldwide, with the average user having 8.6 accounts on different networking sites. Popular platforms like Facebook have over 66.09% of their monthly users logging in to use social media daily.
backlinko.com/social-media-usersFacebook, the largest social media platform in the world, has 2.4 billion users. Other social media platforms including Youtube and Whatsapp also have more than one billion users each. These numbers are huge – there are 7.7 billion people in the world, with at least 3.5 billion of us online.
ourworldindata.org/rise-of-social-mediaIn 2023, an estimated 4.9 billion people use social media across the world The number of social media users worldwide has swelled to a record 4.9 billion people globally. What’s more, this number is expected to jump to approximately 5.85 billion users by 2027.www.forbes.com/advisor/business/social-media-sta…Looking at how many people use social media by region, the penetration rate is currently highest in North America, with as many as 69 percent of the population considered to be active social media users. This is followed by South America with 68 percent, Central America and Europe with 66 percent, and Eastern and Southeastern Asia with 63 percent.
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WEBAs of April 2024, there were 5.07 billion social media users worldwide, or 62.6 percent of the global population. Statista provides statistics on internet and social media usage by region, gender, age, and income level.
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