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- To calculate impressions, you need to123:
- Know the number of spots, average persons, budget, cost per mille (CPM), clicks, or click-through rate (CTR) of your advertisement campaign.
- Use the formula: Impressions = (number of spots) × (average persons)1
- Or use the formula: Impressions = (budget / CPM) × 10002
- Or use the formula: Impressions = (total cost / (CPM / 1000)) or Impressions = (clicks / CTR)3
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Impressions are the total number of exposures to your advertisement. One person can receive multiple exposures over time. If one person was exposed to an advertisement five times, this would count as five impressions. Impressions are calculated by multiplying the number of Spots by Average Persons.www.bionic-ads.com/2016/03/reach-frequency-rati…The formula for calculating impressions is: Impressions = (budget / cost per mille or thousand) × 1000uk.indeed.com/career-advice/career-development/…Impressions are calculated when dividing the total cost of the campaign by the result of CPM divided by 1000, or dividing the number of clicks by the CTR.www.danielpinero.com/how-to-calculate-impressions - People also ask
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