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- To identify market segments and targets, you need to12:
- Define your overall market by determining the scope of your company's market.
- Set objectives for your market segmentation by determining what you want to achieve with the company's market segments.
- Identify important variables.
- Assign variables to distinct market segments.
- Evaluate each segment for viability.
- Establish a detailed profile for each segment.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.How to identify market segments
- 1. Define your overall market Define the scope of your company's market. ...
- 2. Set objectives for your market segmentation Determine what you want to achieve with the company's market segments. ...
www.indeed.com/career-advice/career-developme…Market segmentation and targeting refer to the process of identifying a company’s potential customers, choosing the customers to pursue, and creating value for the targeted customers. It is achieved through the segmentation, targeting, and positioning (STP) process. Summarycorporatefinanceinstitute.com/resources/managem… - People also ask
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