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  2. Although conventional wisdom suggests that companies should look for growth opportunities close to their core businesses and capabilities, the author points out that diversification can be an effective growth strategy, as long as you follow four rules: 1) focus on the business unit; 2) let the business units drive their own strategies; 3) appoint business units leaders who will act like a CEO and take initiative; and 4) foster a culture in which it is safe to take chances.
    hbr.org/2024/03/4-rules-for-diversifying-your-business
    hbr.org/2024/03/4-rules-for-diversifying-your-business
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  3. People also ask
    What is diversification strategy?Diversification strategy, as we already know, is a business growth strategy identified by a company developing new products in new markets.
    Can a business diversification strategy help a firm create value?The objectives firms seek when using related diversification and unrelated diversification strategies all have the potential to help the firm create value through the corporate-level strategy. However, these strategies, as well as single- and dominant-business diversification strategies, are sometimes used with objectives that are value-neutral.
    Which type of diversification strategy is best for your business?This type of diversification strategy can be effective for businesses that have excess resources or capacity and want to take advantage of new opportunities outside of their current market. Conglomerate diversification is the riskiest type of diversification strategy, but it also offers the potential for the highest reward.
    What are the benefits of a diversified business strategy?Implementing diversification strategies can provide several benefits, such as increased revenue streams, improved market share, and reduced vulnerability to economic downturns. However, it also entails challenges like maintaining focus, allocating resources effectively, and managing potential conflicts within the diversified business units.
     
  4. The Power of Diversification: Why Your Business …

    WebDiscover the power of diversification strategy and how it can help your business stay competitive and grow. Learn about the different types of diversification, its importance, common challenges, and examples of …

     
  5. WebJan 24, 2020 · Diversification strategy is one of the four main strategies for growth identified by Igor Ansoff in 1957, which enables companies to …

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    • WebLearning Objectives. Explain the concept of diversification. Be able to apply the three tests for diversification. Distinguish related and unrelated diversification. Firms using diversification strategies enter entirely …

    • WebAug 1, 2015 · we found that in emerging economies, the most diversified companies created the highest excess returns, 3.6 percent, compared with –2.7 percent for pure players (Exhibit 1). By contrast, in developed …

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    • Diversification in Business: The Ultimate Strategy for Sustainable ...

    • WebDiversification Strategies. Learning Objectives. Explain the concept of diversification. Be able to apply the three tests for diversification. Distinguish related and unrelated diversification. Firms using …

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