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- Retailing is the process of selling goods or services to the final consumers for their personal or family use12. Some of the characteristics of retailing are34:
- Direct contact with the customer
- Marketing orientation
- Point-of-purchase display and promotions
- Relationship with the customers
- Multi-channel retailing
- Lower average amount of sales transaction
- Larger number of retail business units
- Stock small quantities of goods
- Deal in general products or a variety of merchandise
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.A retailer is a person, agent, agency, company, or organization, which is instrumental in reaching the goods, merchandise, or services to the ultimate consumer. Retailers perform specific activities, such as anticipating customers’ wants, developing assortments of products, acquiring market information, and financing.www.economicsdiscussion.net/distribution-channel…Retailing is an end part of distribution process. It involves selling products and services to customers for their non-commercial, individual or family use. Unlike whole-selling, retailing is aimed at the actual consumer and involve for personal consumption and not for institutional consumption.www.businessmanagementideas.com/india/retailin…Characteristics of Retailing
- 1. Direct contact with the customer ...
- 2. Marketing orientation ...
- 3. Point-of-purchase Display and Promotions ...
- 4. Relationship with the customers ...
- 5. Multi-channel retailing ...
www.marketing91.com/characteristics-of-retailing/The followings are some of the essential characteristics of a retailer: • He is regarded as the last link in the chain of distribution. • He purchases goods in large quantities from the wholesaler and sell in small quantity to the consumer. • He deals in general products or a variety of merchandise.www.geektonight.com/retailing/ - People also ask
What Is Retail? Retailing Types, Functions, & Characteristics
Learn what retailing is, how it differs from wholesaling and manufacturing, and what are the types and functions of retailing. Find out the characteristics of retailing such as direct contact with customers, stocking different brands, and selling at maximum prices. See more
Retail is the final channel of distribution where small quantities of goods (or services) are sold directly to the consumer for their own use. … See more
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Retailing is important for the creators, customers, as well as the economy. Retail stores are the places where most of the actual sales to the … See more
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