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- In marketing, a market refers to the group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product1. A market is a group of consumers who seek to satisfy similar needs through some form of exchange2. The participants in the market must have something of value to exchange2. The set of all actual and potential buyers of product and services is called a market3.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.In marketing, the term market refers to the group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product.www.netmba.com/marketing/market/definition/A market is just a group of consumers who seek to satisfy similar needs through some form of exchange. First, the participants in the market must have something to exchange. That is, both parties have to have something of value so the consumer in order to be part of a viable market.thebusinessprofessor.com/principles-of-marketing/…Market Definition The set of all actual and potential buyers of product and services. The sellers offer products/services and communication. In return, they receive money and information from buyers and markets.www.marketingtutor.net/what-is-a-market/
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