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- AT&T, Beats, Crypto.com, GMC and PepsiCoJames’ endorsement portfolio includes AT&T, Beats, Crypto.com, GMC and PepsiCo, while Curry pitches for Callaway, CarMax, Rakuten and Subway. Like most NBA stars, the biggest deal for both is their shoe contracts. James signed a lifetime deal with Nike in 2019 that pays more than $30 million annually.www.sportico.com/personalities/athletes/2023/nba-highest-paid-players-2023-le…
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