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- Marketing intelligence is important because it helps companies to12345:
- Understand their audience, learn about their preferences and habits, and develop strategies for better communication.
- Act as the guiding light for your teams’ decisions.
- Gain a holistic understanding about what is and isn't working.
- Provide insights into a business's target audience, its growth potential, market opportunity, competitor analysis as well as other future goals.
- Improve a company's industry status and provide critical information about a company's reputation in an industry, including strategies for establishing a brand.
- Maximize a company's chances for continued business success by keeping up, reading, engaging and finding out about their own market.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Marketing Intelligence is a concept that helps marketers understand the audience, learn about their preferences and habits, and develop strategies for better communication. There are two main reasons that marketing intelligence is important in the modern world – consumer data and innovation.www.techfunnel.com/martech/market-intelligence/Why is Marketing Intelligence Important? Marketing intelligence should act as the guiding light for your teams’ decisions. By collecting and analyzing contextual data about customer and industry trends and behaviors, marketers can gain a holistic understanding about what is and isn't working.
www.marketingevolution.com/marketing-essentials/…Marketing intelligence is important as it gives your company a foundation to base all of its decisions. The analysis of the data collected is invaluable as it: - Provides insights into a business's target audience, its growth potential, market opportunity, competitor analysis as well as other future goals.www.contify.com/resources/blog/market-intelligence/Market intelligence is a key component of creating a successful business. Here are some reasons it's important: It can help a company improve its industry status. Market intelligence can provide critical information about a company's reputation in an industry, including strategies for establishing a brand.
www.indeed.com/career-advice/career-developme…Market Intelligence is an extremely important activity for companies to undertake in order to maximize their chances for continued business success. If you don’t keep up, read, engage and find out about your own market, it becomes more difficult to be competitive and offer the best products or services to your customers.
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Marketing intelligence should act as the guiding light for your teams’ decisions. By collecting and analyzing contextual data about customer and industry trends and behaviors, marketers can gain a holistic understanding of what is and isn't working. This can give businesses an important advantage over … See more
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