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- The Lakers star has well-paid endorsement deals with many brands. According to Forbes, James’ endorsement deals netted him an additional US$75 million on top of his salary as an NBA player in 2023. Some of his brand endorsements include AT&T, Beats Electronics, GMC, KIA Motors, Nike, RIMOWA, Walmart, Ruffles, Tonal and Mountain Dew amongst others.sportskhabri.com/lebron-james-net-worth-salary-and-sponsorship-deals/
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