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- In marketing, a market refers to a group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product1. A market is just a group of consumers who seek to satisfy similar needs through some form of exchange2. Both parties have to have something of value so the consumer in order to be part of a viable market2.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.In marketing, the term market refers to the group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product.www.netmba.com/marketing/market/definition/A market is just a group of consumers who seek to satisfy similar needs through some form of exchange. First, the participants in the market must have something to exchange. That is, both parties have to have something of value so the consumer in order to be part of a viable market.thebusinessprofessor.com/principles-of-marketing/…
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