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- Market intelligence refers to the information relevant to a target account’s commercial market1. Market intelligence tools allow businesses to get a better understanding of their marketplace, how their competitors are performing, what emerging trends are, and how their customers’ and prospects’ search behavior is changing2. Most of these tools collect data from multiple data sources and aggregate them into a centralized database2. Market intelligence software gathers publicly available and/or client-focused market information to better understand the customer and their behavior3.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The definition of market intelligence data is the information relevant to a target account ’s commercial market. Examples of market intelligence data include market growth rate figures and competitor analysis data (i.e. how many companies a target is directly competing with).www.revenue.io/inside-sales-glossary/what-is-mark…Marketing intelligence tools allow businesses to get a better understanding of their marketplace, how their competitors are performing, what emerging trends are, and how their customers’ and prospects’ search behavior is changing. Most of these tools collect data from multiple data sources and aggregate them into a centralized database.www.trustradius.com/market-intelligenceMarket intelligence software gathers publicly available and/or client-focused market information to better understand the customer and their behavior. The data can be collected from sources that focus on understanding specific trends or insights over a market or consumer industry rather than a specific business or individual company.www.g2.com/categories/market-intelligence
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