Market segmentation helps you to better understand your market. This practice divides your target market into subsets based on demographics, geography, needs, inte… See more

The market segmentation matrix is an analytical business tool that allows your team to see how various segments have performed with a set of products. Market segmentati… See more

The Market Segmentation Matrix template is divided into four quadrants, each of them representing one market segment: geographic, psychographic, behavioral, and demograph… See more

With the market segmentation matrix, it’s easier to market to customers and prospects. Because the barrier to entry is so low, it’s important to act with precision and avoid … See more

Your team should use a market segmentation matrix anytime you work on a new, existing, or planned marketing campaign. It allows you to track customer and prospe… See more