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- Marketing intelligence is the process of collecting, organizing, and analyzing data to help you make informed decisions about business1. It allows you to gather data about target customers and associated market segments2. The information gathered through this method can come from a variety of sources, including market research, customer feedback, and competitor analysis, to name a few1. Gathering market intelligence allows knowing which companies offer the same or similar products and services and how they go about it3. It also helps organizations understand their markets inside-out by gathering real-time data4.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Market intelligence is the process of collecting, organizing, and analyzing data to help you make informed decisions about business. The information gathered through this method can come from a variety of sources, including market research, customer feedback, and competitor analysis, to name a few.influencermarketinghub.com/market-intelligence/It will help you gather data about target customers and associated market segments.www.marketing91.com/marketing-intelligence/Gathering market intelligence allows knowing which companies offer the same or similar products and services and how they go about it. For example, a competitor’s strengths and weaknesses could show up in firmographic and technographic datasets and ultimately inform a company about competitors and how they are performing.coresignal.com/blog/marketing-intelligence/
Advantages and Disadvantages Of Market Intelligence
- 1. Bird's Eye-view of the Market Market intelligence helps organizations understand their markets inside-out by gathering real-time data. ...
- 2. Customer Retention ...
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