Many brands have turned to new and interesting physical interactions with varying levels of success, yet one strategy stands out amongst the rest: Mini-stores, or stores-within-stores. These are small, brand-oriented retail shops located within typical department stores or big-box retailers.

a store that sells food and sometimes other goods, but is not as big as a supermarket

or min·i·mart (mĭn′ē-märt′) n. A convenience store.

A convenience store may also be called a cold store, party store (Michigan), bodega (New York City), carry out, mini-market, mini-mart, corner shop, deli or milk bar (Australia), dairy (New Zealand), superette (New Zealand, parts of Canada, and in parts of the US), corner store (many parts of English-speaking Canada and New England), dépanneur or dep (used in Canada, primarily Quebec, in both English and French.