A target market is a group of people that have been identified as the most likely potential customersfor a product because of their shared characteristics, such as age, income, an… See more

Part of creating a new product is envisioning the consumers who will want it. A new product must … See more

Market researchers use activity, interest, and opinion (AIO) surveysto construct psychographic profiles of their target customers. Marketing professionals divide consumers … See more

Each of the four target markets can be used to consider who the customer for a new product is. For example, there are an estimated 100,000 Italian restaurants in the U.S. Clearl… See more