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- Power words are evocative and urge readers to take action1. Here are some tips for using them in your copywriting23:
- Think interesting, not impressive.
- Be specific.
- Don't force it.
- Know your audience.
- Test different power words.
- Be authentic.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Power words are evocative — that's the key to their appeal and efficacy. They subconsciously urge readers to take action. Words like "amazing", "definitive", and "jaw-dropping" give some extra oomph to your copywriting. They're over-the-top enough to play on strong feelings and trigger high-arousal emotions.blog.hubspot.com/marketing/power-wordsHow to use these power words
- Think interesting, not impressive: Don’t replace a word you have to sound smarter or to speak louder. This is a big copywriting mistake.
www.wordstream.com/blog/ws/2022/03/22/power-…Here are a few tips for adding power words into your copy:
- Know Your Audience: Before picking power words, know who you’re talking to and what they like.
- Use Them Wisely: Power words are good, but don’t use them too much or they won’t work as well.
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