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- Product research examples include12:
- Using marketplace research conducted by trade associations, academic institutions and government agencies to understand the market size, trends and opportunities for your product.
- Examining how your competitors are advertising, distributing and pricing their products to identify their strengths and weaknesses.
- Reading articles by influencers, bloggers and magazines in your space that discuss how to use the type of product you’re selling to learn about customer needs and preferences.
- Conducting concept testing, price testing, product tests, focus groups, product demos and product surveys to get feedback from potential and existing customers on your product idea, features, benefits, price and usability.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Use marketplace research conducted by trade associations, academic institutions and government agencies. Examine how your competitors are advertising, distributing and pricing their products. Read articles by influencers, bloggers and magazines in your space that discuss how to use the type of product you’re selling.smallbusiness.chron.com/product-research-22152.…Methods of product research
- Concept testing Concept testing is the process of surveying customers about your product idea to determine how they feel about it. ...
- Price testing One of the most important features of a product is its price. ...
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