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Key Takeaways
- The psychology of consumer behavior is studied heavily in supermarkets as well as other retail spaces.
- Supermarkets often rely on behavior-based strategies to encourage shoppers to buy certain foods.
- COVID-19 has forced a shift in supermarket layout and day-to-day operations due to consumer behavior.
www.verywellmind.com/how-psychology-influences-behavior-at-the-supermarke…- People also ask
How Psychology Influences Behavior at the Supermarket
Research on how psychology impacts buying behavior has an incredibly long history. A study dating back to 1982 found that supermarket shoppers are affected by the background music that is played in stores, a finding that was explored as recently as 2019. Other areas of supermarket … See more
Shelley E. Kohanis an adjunct professor in the Whitman School of Management at Syracuse University and has worked in the retail industry for … See more
At the root of supermarket psychology is a drive to increase sales but Pallesen, who now works in wealth management, says he sees a lot of the … See more
Another shift Kohan has seen is related to the COVID pandemic. Not only has the aforementioned shift towards comfort become vital, but … See more
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