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- Supermarkets use various strategies to influence shoppers' behavior and encourage them to buy certain products12345. These strategies include:
- Floor plan and shelf layout
- Lighting and music
- Ladies in aprons offering free samples
- Aisles as "psychological funnels"
- Non-food aisles as psychological triggers
- Behavior-based strategies
- Retail psychology
- COVID-19 has forced a shift in supermarket layout and day-to-day operations due to consumer behavior4.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Grocery shopping, start to finish, is a cunningly orchestrated process. Every feature of the store—from floor plan and shelf layout to lighting, music, and ladies in aprons offering free sausages on sticks—is designed to lure us in, keep us there, and seduce us into spending money.www.nationalgeographic.com/culture/article/survivi…Grocery stores use aisles as "psychological funnels," preparing shoppers for what is at the end. The ends are used to signal products that are particularly "important" or "interesting." According to Dr. Harrison, "they're signaling to you that these [brands at the end of the aisle] are important, interesting things."www.businessinsider.com/the-psychology-behind-s…According to Dr. Bray, supermarkets use non-food aisles to act as a psychological trigger and slow down and browse, in order to tempt you away from your pre-planned shopping list.insidethecask.com/2018/08/26/supermarket-shoppi…The psychology of consumer behavior is studied heavily in supermarkets as well as other retail spaces. Supermarkets often rely on behavior-based strategies to encourage shoppers to buy certain foods. COVID-19 has forced a shift in supermarket layout and day-to-day operations due to consumer behavior.www.verywellmind.com/how-psychology-influence…Retail psychology is the study of consumers and the factors that influence why, how, and how much they spend. It’s easy to rationalize buying things like food, water, and other items needed to meet basic physiological human needs. But what about buying something for the sake of simply wanting it? That’s where things get a bit more complicated.www.shopify.com/retail/retail-psychology - People also ask
How Psychology Influences Behavior at the Supermarket
Research on how psychology impacts buying behavior has an incredibly long history. A study dating back to 1982 found that supermarket shoppers are affected by the background music that is played in stores, a finding that was explored as recently as 2019. Other areas of supermarket psychology involve … See more
Shelley E. Kohanis an adjunct professor in the Whitman School of Management at Syracuse University and has worked in the retail industry for over 25 years. She told Verywell Mind that … See more
At the root of supermarket psychology is a drive to increase sales but Pallesen, who now works in wealth management, says he sees a lot of the … See more
Another shift Kohan has seen is related to the COVID pandemic. Not only has the aforementioned shift towards comfort become vital, but areas of stores that previously weren’t … See more
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