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- Psychology plays a significant role in supermarkets, influencing consumer behavior and purchase decisions1. Here are some psychological strategies commonly used in supermarkets2:
- Produce at the entrance: Exploits the "primacy effect."
- Separating essentials: Influences what shoppers see first.
- Eye-level placement: Items at eye level are more likely to be purchased.
- Lost sense of time: Supermarkets are designed to make time pass quickly.
- Endcap displays: Promote featured products.
- Shopping cart design: Encourages more spending.
- Charm pricing: Prices ending in .99 or .95 appear lower.
- Checkout lane placement: Tempts impulse purchases.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The psychology of consumer behavior is studied heavily in supermarkets as well as other retail spaces. Supermarkets often rely on behavior-based strategies to encourage shoppers to buy certain foods. COVID-19 has forced a shift in supermarket layout and day-to-day operations due to consumer behavior.www.verywellmind.com/how-psychology-influence…8 Psychological Supermarket Mind Tricks
- 1. Produce At The Entrance The placement of the produce section at the front of the supermarket is a deliberate design decision that exploits the cognitive bias known as the " primacy effect. ...
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