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  2. People buy clothes for various reasons, including1234:
    • Desire for a future
    • Longing for the past
    • Aspiration
    • Defense
    • Rationalization
    • Need
    • To stand out from others
    • To belong to something
    • To look like a celebrity
    • Concern for social causes
    • To express their identity
    • To create curiosity or commonality
    • To buy new versions of an item they already own
    Learn more:
    We buy out of a desire for a future. Or a longing for the past. We buy aspirationally. Or defensively. Or all of the above. We can rationalize and justify our purchases, but most of the time we don’t buy clothing intentionally or rationally. We click buy out of desperation or exasperation or fear. Or excitement and hope and joy.
    www.whowearswho.com/purchasing-hope-why-do …

    What motivates us to buy a piece of clothing?

    • 1. Need ...
    • 2. Stand out from others ...
    • 3. Belong to something ...
    • 4. Look like a celebrity ...
    • 5. Concern for social causes ...
    bloomidea.com/en/blog/what-motivates-us-to-buy-…
    Fashion allows individuals to create and craft images of themselves, expressing their identity to other people and potentially arousing feelings of curiosity or commonality. Fashion is often fueled by the desire to be different enough to stand out but similar enough to belong to the group that your clothing helps identify.
    www.leaf.tv/articles/five-reasons-why-people-are-in…
    Our five most surprising findings: shopping is not yet truly omnichannel; when consumers buy online, they purchase more; online journeys take longer than in-store; brand stores and website generate higher spend than multibrand stores; and, very often, consumers just want to buy new versions of an item they already own.
    hbr.org/2018/06/5-surprising-findings-about-how-pe…
     
  3. 5 Surprising Findings About How People Actually Buy …

    WebJun 6, 2018 · Our five most surprising findings: shopping is not yet truly omnichannel; when consumers buy online, they purchase more; online …

    • Estimated Reading Time: 2 mins
       
    • Why We Buy Products Connected to Place, People, and Past

    • Research: Why People Really Buy Upcycled Products - Harvard …

    • Research: Actually, Consumers Do Buy Sustainable …

      WebJun 19, 2019 · Summary. For years, brand managers have groused that consumers say they intend to buy sustainable products but don’t actually …

      • Estimated Reading Time: 2 mins

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      • What Really Makes Customers Buy a Product

        WebNov 9, 2015 · What Really Makes Customers Buy a Product. by. Hugh N. Wilson, Emma K. Macdonald, and. Shane Baxendale. November 09, …

        • Estimated Reading Time: 5 mins
        • Research: Consumers’ Sustainability Demands Are Rising

        • Research: How Price Changes Influence Consumers’ …

          WebJan 20, 2023 · In her research, Manissa primarily investigates how different forms of numerical information influence consumers’ judgments, decision-making, and behavior. Whether on retailers’ own platforms ...

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        • Nudging Consumers to Purchase More Sustainably

          WebAug 11, 2022 · Buy Copies. Print. Summary. Although many people claim to be willing to pay for sustainable products and practices, they don’t often follow through. Part of the problem is the phenomenon of ...

        • Pricing and the Psychology of Consumption - Harvard …

          WebThe sunk-cost effect: People abhor wasting non-recoverable investments. For example, two weeks after paying $300 to join a tennis club, a man develops painful tennis elbow—but keeps playing.

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          Tags:
          Consumer Behavior
          Advance Consumption
          Consumption Psychology
          +2
          Consumer Psychology and Pricing
          Consumption Pricing
        • The Elusive Green Consumer - Harvard Business …

          WebThe Elusive Green Consumer. People say they want sustainable products, but they don’t tend to buy them. Here’s how to change that. Summary. Companies that introduce sustainable offerings face ...

          Tags:
          Consumer Behavior
          Elusive Green Consumer
          Green Consumption
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          Consumers and Sustainability
          Green Consumer Profile
        • The New Rules of Work Clothes - Harvard Business Review

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          New Rules of Work Clothes
          No Clothes Rule
          Work Attire Policy
          +2
          Office and Workplace Culture
          Rules and Laws About Clothing
        • How Liberals and Conservatives Shop Differently - Harvard …

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          Buying Products
          Conservative Stores To Shop At 2022
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          Conservatives Shop Differently
          Liberal Clothing Brands
          Liberal vs Conservative Fashion
        • Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

        • The Myth of Sustainable Fashion - Harvard Business Review

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          Fashion Industry
          Fashion Designers
          History of Sustainable Fashion
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          Myth of Sustainable Fashion
          The Future of Sustainable Fashion
        • How “Buy Online, Pick Up In-Store” Gives Retailers an Edge

        • When a Brand Stands up for Racial Justice, Do People Buy It?

        • Why Catalogs Are Making a Comeback - Harvard Business Review

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          Controversial Catalog Companies
          Companies That Still Issue Catalogs
          +3
          Future of Catalogs
          Mail Order Catalogs Making A Comeback
          News Article On Catalogs
        • Wearing Luxury Brands Makes You Seem More Qualified for the Job

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          Luxury Fashion Customers
          Luxury Goods and Services
          Luxury Brands
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          Luxury Clothing Industry
          Luxury Fashion Brand Hierarchy
        • Why Am I So Obsessed with Giving People Gifts? - Harvard …

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          Carly Ruttner
          Gifts For A Self Obsessed Person
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          I Get Obsessed with People
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        • Why Flattery is Effective - Harvard Business Review

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          Flattery Is Deceitful
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        • Recessions Push People to Buy Cheap Things, Which Just …

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          Best Things To Buy During Recession
          Best Place For Cash in Recession
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          Economics of Everyday Life
          Get Rich in Recession
          International Economics
        • Research: Men Buy More from Manly Men - Harvard Business …

        • Customers Will Pay More for Less - Harvard Business Review

        • Behind the Boom in Celebrity Brands - Harvard Business Review

        • Lessons in Business Innovation from Legendary Restaurant elBulli