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- Social media marketing is the use of social media platforms to build a company's brand, increase sales, and drive website traffic1. Social media marketing activities can include2:
- Content planning and creation
- Content scheduling and publishing
- Social media analytics
- Social listening
- Community management
- Social media advertising
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Social media marketing (also known as digital marketing and e-marketing) is the use of social media —the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.www.investopedia.com/terms/s/social-media-mark…Social media marketing activities can include:
- Content planning and creation. This is the most visible component of social media marketing. ...
- Content scheduling and publishing. This is the task of actually getting your content onto the appropriate platforms at the appropriate time.
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