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- Strategic Business Unit (SBU) is a separate business unit within a larger organization that operates independently12. Examples of SBUs can be found in various industries, including2:
- Automotive: Automakers such as General Motors and Ford have organized their operations into SBUs.
- Consumer Goods: Consumer goods companies such as Procter & Gamble and Unilever use SBUs to focus on specific product categories.
- Financial Services: Banks and other financial institutions often use SBUs to organize their operations by geography or product line.
- Other industries: Companies can split up into small ones based on the product categories they provide, services they offer, locations they target, customer segments they serve, or innovation they pursue1.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Examples of a strategic business unit
- Products A large company can split up into small ones based on the product categories it provides. ...
avada.io/resources/strategic-business-unit.htmlExamples of strategic business units can be found in various industries, including:
- Automotive - Automakers such as General Motors and Ford have organized their operations into SBUs. ...
cw1.com/blog/strategic-business-units-definition-be… - People also ask
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WebMar 16, 2024 · For example, an automobile manufacturer may split its product divisions into luxury sedans and off-road vehicles. This sort of split into business units based on products fits into a sort of functional …
WebFeb 20, 2024 · For example, each SBU can fully focus on a separate target market. The structure works best for organisations with multiple product structures. Examples of this are LG and Proctor & Gamble. The former …
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WebFeb 22, 2023 · Examples of strategic business units can be found in various industries, including: Automotive - Automakers such as General Motors and Ford have organized their operations into SBUs. Each SBU …
WebSep 12, 2023 · A good example of a Strategic Business Unit Structure can be – A Multinational Conglomerate like Unilever. As a parent company, it has divided its operations into various SBUs, each focused on a …
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