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- The format of target market can be defined by different characteristics depending on the type of business1.Types of target markets include2:
- Demographic: defined by demographic variables such as age, gender, income, education, and family size.
- Geographic: defined by geographic variables such as region, state, city and population density.
- Psychographic: defined by personality, values, interests, and lifestyles.
- Behavioral: defined by consumer behavior such as purchase history, usage rate, and brand loyalty.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.While B2C businesses may focus most on audience-specific characteristics to define their target markets, B2B businesses typically consider industries, niches, and verticals as the primary characteristics to describe their target market.coschedule.com/marketing-strategy/target-marketWhat are the types of target markets?
- Demographic This type of target market is defined by a number of demographic variables such as age, gender, income, education, and family size. ...
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